
Contents
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THE CAPACITY FOR RECOGNITION THE CAPACITY FOR RECOGNITION
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THEORY THEORY
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Recognition and the Structure of the Environment Recognition and the Structure of the Environment
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Accuracy of the Recognition Heuristic Accuracy of the Recognition Heuristic
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The Less-Is-More Effect The Less-Is-More Effect
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Forecasting Less-Is-More Effects Forecasting Less-Is-More Effects
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THE LESS-IS-MORE EFFECT: A COMPUTER SIMULATION THE LESS-IS-MORE EFFECT: A COMPUTER SIMULATION
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DOES THE RECOGNITION HEURISTIC PREDICT PEOPLE'S INFERENCES? DOES THE RECOGNITION HEURISTIC PREDICT PEOPLE'S INFERENCES?
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TEST SIZE INFLUENCES PERFORMANCE TEST SIZE INFLUENCES PERFORMANCE
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NONCOMPENSATORY INFERENCES: WILL INFERENCE FOLLOW THE RECOGNITION HEURISTIC DESPITE CONFLICTING EVIDENCE? NONCOMPENSATORY INFERENCES: WILL INFERENCE FOLLOW THE RECOGNITION HEURISTIC DESPITE CONFLICTING EVIDENCE?
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WILL A LESS-IS-MORE EFFECT OCCUR BETWEEN DOMAINS? WILL A LESS-IS-MORE EFFECT OCCUR BETWEEN DOMAINS?
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WILL A LESS-IS-MORE EFFECT OCCUR AS RECOGNITION KNOWLEDGE IS ACQUIRED? WILL A LESS-IS-MORE EFFECT OCCUR AS RECOGNITION KNOWLEDGE IS ACQUIRED?
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THE ECOLOGICAL RATIONALITY OF NAME RECOGNITION THE ECOLOGICAL RATIONALITY OF NAME RECOGNITION
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INSTITUTIONS, FIRMS, AND NAME RECOGNITION INSTITUTIONS, FIRMS, AND NAME RECOGNITION
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CAN COMPENSATORY STRATEGIES MIMIC THE RECOGNITION HEURISTIC? CAN COMPENSATORY STRATEGIES MIMIC THE RECOGNITION HEURISTIC?
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DOMAIN SPECIFICITY DOMAIN SPECIFICITY
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Domains Domains
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Alliances and competition Alliances and competition
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Risk avoidance Risk avoidance
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Social bonding Social bonding
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FAST-AND-FRUGAL HEURISTICS FAST-AND-FRUGAL HEURISTICS
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NOTES NOTES
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23 On the Psychology of the Recognition Heuristic: Retrieval Primacy as a Key Determinant of Its Use
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3 Models of Ecological Rationality: The Recognition Heuristic
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Published:April 2011
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Abstract
One view of heuristics is that they are imperfect versions of optimal statistical procedures considered too complicated for ordinary minds to carry out. In contrast, the chapter considers heuristics to be adaptive strategies that evolved in tandem with fundamental psychological mechanisms. The recognition heuristic, arguably the most frugal of all heuristics, makes inferences from patterns of missing knowledge. This heuristic exploits a fundamental adaptation of many organisms: the vast, sensitive, and reliable capacity for recognition. The chapter specifies the conditions under which the recognition heuristic is successful and when it leads to the counterintuitive less-is-more effect in which less knowledge is better than more for making accurate inferences.
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