
Contents
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EXPERIMENTS 1–5 EXPERIMENTS 1–5
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Method Method
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Description of the Strategies and RT Predictions Description of the Strategies and RT Predictions
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Results and Discussion Results and Discussion
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EXPERIMENT 6 EXPERIMENT 6
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Method Method
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Design. Design.
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Participants. Participants.
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Procedure. Procedure.
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Results and Discussion Results and Discussion
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Learning phase. Learning phase.
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Strategy classification. Strategy classification.
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Decision times. Decision times.
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GENERAL DISCUSSION GENERAL DISCUSSION
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ACKNOWLEDGEMENTS ACKNOWLEDGEMENTS
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NOTES NOTES
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23 On the Psychology of the Recognition Heuristic: Retrieval Primacy as a Key Determinant of Its Use
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20 Sequential Processing of Cues in Memory-Based Multiattribute Decisions
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Published:April 2011
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Abstract
When probabilistic inferences have to be made from cue values stored in long-term memory, many participants appear to use fast-and-frugal heuristics, such as “take-the-best” (TTB), that assume sequential search of cues. A simultaneous global matching process with cue weights that are appropriately chosen would mimic the decision outcomes, albeit assuming different cognitive processes. This chapter presents a reanalysis of response times (RTs) from five published experiments (n =415) and one new experiment (n = 82) that support the assumption of sequential search. In all instances in which decision outcomes indicated the use of TTB's decision rule, decision times increased monotonically with the number of cues that had to be searched in memory. Furthermore, RT patterns fitted the outcome-based strategy classifications, which further validates both measures.
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