
Contents
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23 On the Psychology of the Recognition Heuristic: Retrieval Primacy as a Key Determinant of Its Use
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METHODS METHODS
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Experiment 1 Experiment 1
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Participants Participants
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Stimuli, Task, and Experimental Session Stimuli, Task, and Experimental Session
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Pilot Study for Stimulus Material Preparation Pilot Study for Stimulus Material Preparation
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Experiment 2 Experiment 2
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Participants Participants
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Stimuli, Task, and Experimental Session Stimuli, Task, and Experimental Session
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MRI Scanning Procedure MRI Scanning Procedure
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Imaging Imaging
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Data Analysis Data Analysis
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RESULTS RESULTS
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Experiment 1 Experiment 1
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Behavioral Results Behavioral Results
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MRI Results MRI Results
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Experiment 2 Experiment 2
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Behavioral Results Behavioral Results
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MRI Results MRI Results
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DISCUSSION DISCUSSION
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Activation within Medial Parietal Areas Reflect Recognition Processes When Decisions Follow the RH Activation within Medial Parietal Areas Reflect Recognition Processes When Decisions Follow the RH
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Activation within the aFMC Reflects Judgments of Ecological Rationality When Decisions Follow the RH Activation within the aFMC Reflects Judgments of Ecological Rationality When Decisions Follow the RH
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Why Wasn't There aFMC Activation When the RH Was Not Followed? Why Wasn't There aFMC Activation When the RH Was Not Followed?
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ACKNOWLEDGMENTS ACKNOWLEDGMENTS
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25 Why You Think Milan Is Larger than Modena: Neural Correlates of the Recognition Heuristic
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Published:April 2011
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Abstract
When ranking two alternatives by some criteria and only one of the alternatives is recognized, participants overwhelmingly adopt the strategy, termed the recognition heuristic (RH), of choosing the recognized alternative. Understanding the neural correlates underlying decisions that follow the RH could help determine whether people make judgments about the RH's applicability or simply choose the recognized alternative. We measured brain activity by using functional magnetic resonance imaging while participants indicated which of two cities they thought was larger (Experiment 1) or which city they recognized (Experiment 2). In Experiment 1, increased activation was observed within the anterior frontomedian cortex (aFMC), precuneus, and retrosplenial cortex when participants followed the RH compared to when they did not. Experiment 2 revealed that RH decisional processes cannot be reduced to recognition memory processes. As the aFMC has previously been associated with self-referential judgments, we conclude that RH decisional processes involve an assessment about the applicability of the RH.
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