
Contents
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23 On the Psychology of the Recognition Heuristic: Retrieval Primacy as a Key Determinant of Its Use
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THE FLUENCY HEURISTIC AND THE RECOGNITION HEURISTIC THE FLUENCY HEURISTIC AND THE RECOGNITION HEURISTIC
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FLUENCY, THE FLUENCY HEURISTIC, AND THE AVAILABILITY HEURISTIC FLUENCY, THE FLUENCY HEURISTIC, AND THE AVAILABILITY HEURISTIC
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STUDY 1: IS IT WORTH EXPLOITING RETRIEVAL FLUENCY? STUDY 1: IS IT WORTH EXPLOITING RETRIEVAL FLUENCY?
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STUDY 3: ARE PEOPLE'S INFERENCES IN LINE WITH THE FLUENCY HEURISTIC? STUDY 3: ARE PEOPLE'S INFERENCES IN LINE WITH THE FLUENCY HEURISTIC?
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Does Accordance to the Fluency Heuristic Increase as a Function of the Difference in Recognition Latencies? Does Accordance to the Fluency Heuristic Increase as a Function of the Difference in Recognition Latencies?
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Do Inferences that Agree With the Fluency Heuristic Require Less Time? Do Inferences that Agree With the Fluency Heuristic Require Less Time?
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Method Method
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Results Results
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STUDY 4: ARE PEOPLE'S INFERENCES IN LINE WITH THE FLUENCY HEURISTIC: EXPERIMENTAL EVIDENCE? STUDY 4: ARE PEOPLE'S INFERENCES IN LINE WITH THE FLUENCY HEURISTIC: EXPERIMENTAL EVIDENCE?
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GENERAL DISCUSSION GENERAL DISCUSSION
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Why Is Recognition More Valid than Fluency Information? Why Is Recognition More Valid than Fluency Information?
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What Do People Gain from Relying on Fluency? What Do People Gain from Relying on Fluency?
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When Do People Resort to the Fluency Heuristic? When Do People Resort to the Fluency Heuristic?
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CONCLUSION CONCLUSION
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ACKNOWLEDGMENTS ACKNOWLEDGMENTS
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NOTES NOTES
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26 Fluency Heuristic: A Model of How the Mind Exploits a By-Product of Information Retrieval
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Published:April 2011
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Abstract
Boundedly rational heuristics for inference can be surprisingly accurate and frugal for several reasons. They can exploit environmental structures, co-opt complex capacities, and elude effortful search by exploiting information that automatically arrives on the mental stage. The fluency heuristic is a prime example of a heuristic that makes the most of an automatic by-product of retrieval from memory, namely, retrieval fluency. In four experiments, the authors show that retrieval fluency can be a proxy for real-world quantities, that people can discriminate between two objects' retrieval fluencies, and that people's inferences are in line with the fluency heuristic (in particular, fast inferences) and with experimentally manipulated fluency. the chapter concludes that the fluency heuristic may be one tool in the mind's repertoire of strategies that artfully probes memory for encapsulated frequency information that can veridically reflect statistical regularities in the world.
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