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Using Social Media for Promotion and Advocacy Using Social Media for Promotion and Advocacy
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Using Social Media to Reach Out Using Social Media to Reach Out
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Learning About Strategic Social Media Promotion Learning About Strategic Social Media Promotion
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Concluding Thoughts (and Further Questions) Concluding Thoughts (and Further Questions)
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Notes Notes
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References References
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11 Reports From the Field: The Multiple Affordances of Social Media for Classical Music Composers
Get accessHeidi Partti is professor of music education at the Sibelius Academy of the University of the Arts Helsinki in Finland. She is known for her work in the areas of music-related learning communities, digital technology, peer learning, collective creativity, and the development of intercultural competencies in music teacher education. She has published widely in distinguished peer-reviewed journals and has co-authored Säveltäjyyden jäljillä, a book on composing pedagogy. Dr. Partti is actively involved in developing music (teacher) education in Finland and holds leadership positions with international organizations such as the ISME Commission for the Education of the Professional Musician (CEPROM). She is currently leading the research on two projects: Future Songwriting (2018–2020), co-funded by the European Commission under the Creative Europe Programme, and Equity in Composing (2019-), co-funded by the Society of Finnish Composers.
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Published:08 October 2020
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Abstract
This field report examines what opportunities or affordances social media provides for the professional development of classical music composers. While social media offers significant prospects for artists to find and connect with audiences more directly and instantaneously than ever before, engaging with changes fueled by transformations in the music industry requires both the openness and ability to systematically acquire new competencies. Based on an ongoing qualitative study of multiple cases conducted with the participation of Finnish professional composers in the field of contemporary art music, this report shows how the composers’ relationship with the use of social media varies from enthusiastic efforts, on the one hand, to the utmost reluctance, on the other. The composers generate web content for various professional and personal purposes, ranging from marketing to networking and advocacy. The report also provides an example of the Lentoon! project, which offers vital opportunities for music professionals to learn how to use social media to one’s benefit. Finally, the report suggests that while music education stakeholders have a responsibility to equip music graduates with the professional capacity to build and maintain sustainable careers online and offline in a rapidly changing world, stakeholders should also critically examine the possibilities, limits, and power structures of social media.
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