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Introduction Introduction
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Overview of Field Experimental Designs Overview of Field Experimental Designs
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Illustration of Substantive Contributions Illustration of Substantive Contributions
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Public Information Campaigns Designed to Promote Electoral Accountability Public Information Campaigns Designed to Promote Electoral Accountability
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Individually Targeted Shaming Campaigns to Encourage Compliance with Norms Individually Targeted Shaming Campaigns to Encourage Compliance with Norms
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Persuasive Effects of TV and Radio Persuasive Effects of TV and Radio
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Directions for Future Research Directions for Future Research
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References References
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35 Political Communication: Insights from Field Experiments
Get accessDonald P. Green (Ph.D., University of California at Berkeley) is Professor of Political Science at Columbia University. The author of four books and more than one hundred essays, Green's research interests span a wide array of topics: voting behavior, partisanship, campaign finance, hate crime, and research methods. Much of his current work uses field experimentation to study the ways in which political campaigns mobilize and persuade voters, but he has also conducted experimental research on the effects of the mass media, civic education classes, and criminal sentencing. With Alan Gerber, he recently co-authored a textbook on this research method titled Field Experiments: Design, Analysis, and Interpretation (W.W. Norton, 2012).
Allison J. Carnegie is a Ph.D. candidate, pursuing a joint degree in the Departments of Political Science and Economics at Yale University. Her research focuses on political economy and political methodology. In political economy she works on economic policy and international trade, and in methods she focuses on causal inference. Her work has appeared in the American Journal of Political Science and she has been awarded the J. Jacueline and Roger B. Kaufman Fellowship, the Falk Fellowship, and the Yale University Dissertation Fellowship.
Joel Middleton (Ph.D., Yale University) is visiting Assistant Professor of applied statistics at the Steinhardt School at New York University. His interests include design-based estimation and causal inference in randomized experiments. He also studies voter behavior and political persuasion, and he has 10 years experience designing surveys and experimental interventions for political organizations. He received a Ph.D. in Political Science from Yale University, a Masters in Statistics from The George Washington University, a Masters in Psychology from Brown University, and his B.S. from Lewis and Clark College.
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Published:01 July 2014
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Abstract
In an effort to overcome the limitations of survey research and lab experimentation, researchers studying the effects of communication have increasingly turned to field experimentation, or randomized trials conducted in real-world settings. This essay describes the research designs and findings from illustrative field experiments in three substantive domains. First, the authors consider public information campaigns designed to encourage voters to hold public officials accountable for performance in office. Second, they discuss individually targeted information designed to encourage voters and taxpayers to comply with social norms. Finally, they review recent attempts to study the electoral effects of television and radio advertisements. This array of studies illustrates how field experiments may contribute to a broad range of important theoretical and policy debates.
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