
Contents
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News Sources: Presidents and Public Relations News Sources: Presidents and Public Relations
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News Sources: Campaigns News Sources: Campaigns
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Intermedia Agenda Setting Intermedia Agenda Setting
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Journalistic Norms and Traditions Journalistic Norms and Traditions
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Unexpected Events Unexpected Events
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Media Audiences Media Audiences
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Conclusions Conclusions
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References References
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26 The Media Agenda: Who (or What) Sets It?
Get accessDavid H. Weaver (Ph.D., University of North Carolina at Chapel Hill) is Distinguished Professor Emeritus at Indiana University.
Jihyang Choi is a doctoral student at Indiana University and former newspaper journalist from South Korea. Her primary research focus is on the effects of new media technologies on journalism and political communication.
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Published:02 September 2014
Cite
Abstract
This chapter provides an overview of media agenda setting, also known as agenda building. Although much of the agenda-setting research tradition has focused on how media affect the public agenda, agenda building examines how the media’s agenda comes about. The chapter considers five possible influences on the news media agenda: influential news sources, other media, journalistic norms and traditions, unexpected events, and media audiences. Research to date indicates that there is no one decisive factor that determines the media agenda. Instead, media agendas are built as a joint product of these influences. The chapter concludes by offering suggestions for future areas of research that would refine understanding of the media agenda-setting process.
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