
Contents
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The Game Schema as Theoretical Perspective The Game Schema as Theoretical Perspective
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The Game Schema in the Context of US Presidential Elections The Game Schema in the Context of US Presidential Elections
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The Game Schema in Other Contexts The Game Schema in Other Contexts
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The Effects of the Media’s Game Schema The Effects of the Media’s Game Schema
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Directions for Future Research Directions for Future Research
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Concluding Observation Concluding Observation
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Note Note
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References References
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27 Game versus Substance in Political News
Get accessThomas E. Patterson is Bradlee Professor of Government and the Press at Harvard University’s John F. Kennedy School of Government. His book on the media's political role, Out of Order (1993), received the American Political Science Association’s Graber Award for best book in political communication of the last decade. An earlier book, The Unseeing Eye (1976), was named by the American Association for Public Opinion Research as one of the 50 most influential books on public opinion in the past half-century. His other books include The Vanishing Voter (2003), The Mass Media Election (1980), and Informing the News: The Need for Knowledge-Based Journalism (2013).
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Published:04 March 2015
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Abstract
This chapter examines the game schema in news coverage. It argues that substance is often subordinated to the competitive game, particularly during election campaigns but also in governing situations. Moreover, because journalists tend to see politics as a political game, their reporting of policy leadership and problems is often framed in game-like terms The chapter discusses the game schema in theoretical perspective and looks at research on the game schema in US presidential and congressional elections and other contexts. The research on the media effects of game schema is reviewed. The chapter closes by offering future directions for research on the game schema.
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