
Contents
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Theory Theory
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Dual-Process Models Dual-Process Models
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Motivated Reasoning Motivated Reasoning
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Moderators of Cue Effects Moderators of Cue Effects
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Individual-Level Moderators Individual-Level Moderators
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System-Level Moderators System-Level Moderators
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Effects of Party Cues Effects of Party Cues
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Moderators Moderators
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Political Sophistication Political Sophistication
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Need for Cognition Need for Cognition
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Issue Salience Issue Salience
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Amount of Information in the Information Environment Amount of Information in the Information Environment
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Distinctiveness of Party Reputations Distinctiveness of Party Reputations
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Three Major Questions Three Major Questions
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Cues Do Not Dominate Policy Information Cues Do Not Dominate Policy Information
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Are Party Cues Shortcuts? Are Party Cues Shortcuts?
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Party Cues, Partisanship, and Policy Inferences Party Cues, Partisanship, and Policy Inferences
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Discussion Discussion
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Weak Links between Theory and Empirical Research: Our Variables Don’t Vary Weak Links between Theory and Empirical Research: Our Variables Don’t Vary
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Measurement Error and Statistical Power Measurement Error and Statistical Power
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The Future of Research on Party Cues The Future of Research on Party Cues
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Acknowledgments Acknowledgments
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Notes Notes
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References References
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29 The Incentives and Effects of Independent and Government-Controlled Media in the Developing World
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7 Party Cues
Get accessJohn G. Bullock, Northwestern University
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Published:12 August 2019
Cite
Abstract
We now have a large and sprawling body of research on the effects of party cues. It is not very consistent or cumulative. Findings vary widely from one article to the next, and they sometimes contradict each other. This article sifts the evidence for five potential moderators of party-cue effects that have received much attention: political sophistication, need for cognition, issue salience, the amount of information in the information environment, and the distinctiveness of party reputations. It also considers the evidence on three large questions: whether party cues dominate policy information in people’s judgments, whether they are “shortcuts,” and how they affect our inferences about policies. The article closes by suggesting that limitations of research in this area are due partly to weak links between theory and empirical efforts and partly to problems of measurement error and statistical power.
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