
Contents
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When Do Campaigns Happen? When Do Campaigns Happen?
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What Do Campaigns Do? What Do Campaigns Do?
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Advertising Advertising
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Persuading Individuals Persuading Individuals
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Persuading the Public Persuading the Public
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On Detecting Campaign Effects On Detecting Campaign Effects
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The Fundamentals The Fundamentals
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Learning Learning
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Events Events
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The Timeline of Election Campaigns The Timeline of Election Campaigns
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Electoral Preferences over the Timeline Electoral Preferences over the Timeline
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Mobilization Mobilization
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Conclusion Conclusion
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Acknowledgments Acknowledgments
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Notes Notes
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References References
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29 The Incentives and Effects of Independent and Government-Controlled Media in the Developing World
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10 Do Election Campaigns Matter? A Comparative Perspective and Overview
Get accessJ. Alexander Branham, University of Texas, Austin
Christopher Wlezien is Hogg Professor of Government at the University of Texas at Austin.
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Published:02 July 2019
Cite
Abstract
Do election campaigns matter? This chapter examines whether and how they do. It considers when they occur, what they do, and what effects they can have. Although candidates and parties would like to directly persuade individuals, it is difficult to detect those kinds of effects at the aggregate level since the effects are small and polling is imprecise. The chapter then introduces the “timeline” of elections and how we can observe preferences change and harden as the election approaches. This method allows us to test various hypotheses, such as whether political institutions matter for the evolution of electoral preferences over the timeline. The chapter concludes with a discussion of mobilization, which is a cost-effective way that campaigns can persuade people to vote who would not have otherwise.
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