
Contents
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29 The Incentives and Effects of Independent and Government-Controlled Media in the Developing World
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Voter Opinions as Untethered Balloons: Direct Democracy and Malleable Voters Voter Opinions as Untethered Balloons: Direct Democracy and Malleable Voters
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Are Voter Opinions on Ballot Propositions Really Like Untethered Balloons? Are Voter Opinions on Ballot Propositions Really Like Untethered Balloons?
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Toward a Model of Persuasion in Direct Democracy Toward a Model of Persuasion in Direct Democracy
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Some Evidence on the Consistency of Voter Opinions on Ballot Propositions Some Evidence on the Consistency of Voter Opinions on Ballot Propositions
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Attributes of the Proposition Attributes of the Proposition
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Campaign Spending Campaign Spending
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Discussion Discussion
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Appendix Appendix
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Consistency of vote—Probit models Consistency of vote—Probit models
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Notes Notes
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References References
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42 Persuasion and Ballot Propositions
Get accessShaun Bowler, University of California, Riverside
Stephen P. Nicholson, University of California, Merced
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Published:06 November 2019
Cite
Abstract
A long-standing criticism of voters in direct democracy elections is that they lack informed and stable opinions on policy issues and are therefore highly susceptible to campaigns. Voters are therefore not so much persuaded by substantive arguments to vote in a way that is consistent with fixed policy views but instead are pushed and pulled to vote for and against ballot measures since the foundations of their preferences rest on inconsistent and incomplete ideologies. Voters in ballot proposition contests are, in other words, persuaded all too easily to change their views. This chapter reviews that argument and presents evidence for a counter-argument that voters—at least in the US setting—are less open to persuasion than the literature often suggests.
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