
Contents
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Introduction Introduction
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A Short History of Sounds and the Automobile Industry A Short History of Sounds and the Automobile Industry
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Testing in Science and Technology Studies Testing in Science and Technology Studies
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Artificial Heads and SoundCars: Constructing Reality in Test Settings Artificial Heads and SoundCars: Constructing Reality in Test Settings
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Finding Words for Sound: The Expression of Sonic Perception Finding Words for Sound: The Expression of Sonic Perception
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Marketing Sound in the Experience Society Marketing Sound in the Experience Society
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Conclusions Conclusions
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Notes Notes
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References References
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4 Selling Sound: Testing, Designing, and Marketing Sound in the European Car Industry
Get accessEefje Cleophas, Maastricht University, the Netherlands
Karin Bijsterveld is Professor of Science, Technology and Modern Culture at Maastricht University. She is author of Mechanical Sound: Technology, Culture and Public Problems of Noise in the Twentieth Century (2008), and co-editor of Sound Souvenirs: Audio Technologies, Memory and Cultural Practices (2009, with Jose van Dijck).
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Published:21 November 2012
Cite
Abstract
Since the late 1990s, leading automobile manufacturers have advertised the sonic qualities and interior tranquility of their vehicles with increasing zeal. This article focuses on the rise of a new tradition of testing car sound in the European automotive industry in the 1990s. It explores three issues: the way in which defining the “reality” of sound perception and differences between expert and lay listeners affects the dynamics of testing in car manufacturing, the reason that extensive testing of car sound does not automatically result in the design of new target sounds, and where this increasing significance of sound design in the consumer industry comes from. It clarifies how new sense-oriented ways of marketing and designing cars have prompted new ways of testing. Finally, the article shows that a mismatch can occur between testing and design of consumer products, providing insight into the consequences of this sonic sensitivity for traditions of testability.
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