
Contents
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The Historical Context of Attitude-Behavior Consistency Research The Historical Context of Attitude-Behavior Consistency Research
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The Attitude-Behavior Problem The Attitude-Behavior Problem
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Current Status of Attitude-Behavior Consistency Research Current Status of Attitude-Behavior Consistency Research
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A Conceptual Framework for Moderators of Attitude-Behavior Consistency A Conceptual Framework for Moderators of Attitude-Behavior Consistency
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Distinguishing Between Prediction and Influence Distinguishing Between Prediction and Influence
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Processes Involving Variations in Prediction of Behaviors by Attitudes Processes Involving Variations in Prediction of Behaviors by Attitudes
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Processes Involving Variations in Influence of Attitudes on Relatively Nondeliberative Behaviors Processes Involving Variations in Influence of Attitudes on Relatively Nondeliberative Behaviors
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Processes Involving Variations in Influence of Attitudes on Deliberative Behaviors Processes Involving Variations in Influence of Attitudes on Deliberative Behaviors
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Illustrating Moderator Processes in the Context of Introspection Illustrating Moderator Processes in the Context of Introspection
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Summary of the Introspection and Attitude-Behavior Consistency Literature Summary of the Introspection and Attitude-Behavior Consistency Literature
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Introspection and Prediction Processes Introspection and Prediction Processes
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Introspection and Attitudinal Impact Under Low Deliberation Introspection and Attitudinal Impact Under Low Deliberation
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Introspection and Attitudinal Impact Under High Deliberation Introspection and Attitudinal Impact Under High Deliberation
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Conclusions Conclusions
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References References
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9 9 Distinguishing Between Prediction and Influence: Multiple Processes Underlying Attitude-Behavior Consistency
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Published:November 2009
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Abstract
The authors present a general framework for organizing the moderators of the attitude-behavior relationships suggested in the literature, focusing on several central distinctions. First, they distinguish between predictions of behavior and mechanisms that might actually mediate the underlying attitude-behavior link. The first category of moderators includes the kinds of measurement issues postulated by Fishbein and his colleagues—issues that are potentially germane to efforts to predict behavior from any individual difference variable. The chapter distinguishes mediational mechanisms further along lines suggested by dual-processing theory, into those involving low-deliberation behaviors and those involving high deliberation behaviors. The former includes perceptual and behavioral cuing effects that could implicate habitual or nonconscious processes similar to those described in Chapters 5 and 6. The latter arguably encompasses both higher-level propositional reasoning and biased information processing.
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