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Twitter Politics in the 2012 Campaign Twitter Politics in the 2012 Campaign
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Example: Republican National Committee Example: Republican National Committee
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Social Media in Governance Social Media in Governance
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Example: The White House, @whitehouse Example: The White House, @whitehouse
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Example: Cory Booker, Mayor Newark, New Jersey Example: Cory Booker, Mayor Newark, New Jersey
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Tweeting to the Future Tweeting to the Future
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10 Social Media Tomorrow—Tweeting the Future?
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Published:December 2013
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Abstract
This chapter reviews the findings of the book and explores the implications of the online social media going forward. The chapter sums up the major patterns that have emerged since the wider adoption of social media in the political sphere and considers the implications of this type of change for the future of the American political system. Using the 2012 election, the chapter explores the importance of viral videos and websites such as YouTube, integrated campaign strategies, and the efficiency of online campaigning in contrast to the more expensive traditional methods. The chapter concludes with thoughts on the broader implications of social media as an increasingly integral part of the political campaign.
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