Tweeting to Power: The Social Media Revolution in American Politics
Tweeting to Power: The Social Media Revolution in American Politics
Associate Professor of Political Science
Assistant Professor of Political Science
Cite
Abstract
Using theory and data from leading online social media, Gainous and Wagner illustrate how platforms such as Twitter and Facebook are bypassing traditional media and creating a new forum for the exchange of political information and campaigning. Beginning with a strong theoretical foundation grounded in political, communications, and psychology literature, this book examines the effect of online social media on how people come to learn, understand, and engage in politics. By lowering the cost of both supplying the information and obtaining it, social networking applications have recreated how, when, and where people are informed. The authors illustrate how political actors utilized these Internet networks to control the flow of information and win elections. These new and growing online communities are a new forum for the exchange of information that is governed by relationships formed and maintained outside traditional media. With an approach grounded in both social science theory and empirical data, Gainous and Wagner show how the online social media revolution is creating a new paradigm for political communication and shifting the very foundation of the political process.
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Front Matter
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1
Social Media—The New Dinner Table?
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2
Evolution or Revolution—Why Facebook and Twitter Matter?
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3
Public Opinion 2.0—Read My Feed
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4
Congress 2.0—Internet-Style Politics
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5
Congress 2.0—Who’s Tweeting?
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6
Public Opinion 2.0—The New Social Capital
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7
Congress 2.0—Controlling the Flow of Information
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8
Public Opinion 2.0—The Direct Conduit
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9
Congress 2.0—Tweeting for Support
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10
Social Media Tomorrow—Tweeting the Future?
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End Matter
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