
Contents
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Information Control and Social Media Information Control and Social Media
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Republican Challengers Controlling the Flow: The Descriptive Evidence Republican Challengers Controlling the Flow: The Descriptive Evidence
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Republican Challengers Controlling the Flow: The Qualitative Evidence Republican Challengers Controlling the Flow: The Qualitative Evidence
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Republican Challengers Controlling the Flow: The Multivariate Evidence Republican Challengers Controlling the Flow: The Multivariate Evidence
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Summary Summary
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7 Congress 2.0—Controlling the Flow of Information
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Published:December 2013
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Abstract
This chapter illustrates how social media supplies a paradigm-changing element to the American political system by bypassing the traditional media and allowing the political actors greater control over news and the means to shape the information available to voters. While social media presents a dynamic platform that gives consumers information which is interactive and structured through networks of friends and acquaintances, the network itself is an opportunity structure for political actors. The channel is unmediated by traditional media gatekeepers. The messages are unrestrained in frequency, and the distribution is limited only by the rapidly increasing penetration of the Internet. Social media creates an environment for message control that allows political actors to reinforce preexisting views as well as to signal to their followers how they should understand information. The findings illustrate that the consumers’ power to mediate news online is limited and often illusory.
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