
Published online:
23 January 2014
Published in print:
30 December 2013
Online ISBN:
9780199350476
Print ISBN:
9780199965076
Contents
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Listening Online: The Public Mood in 2010 Listening Online: The Public Mood in 2010
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Does the Internet Stimulate Electoral Success? Does the Internet Stimulate Electoral Success?
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Estimating Opportunity Capitalization Estimating Opportunity Capitalization
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Summary Summary
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Chapter
9 Congress 2.0—Tweeting for Support
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Pages
136–149
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Published:December 2013
Cite
Gainous, Jason, and Kevin M. Wagner, 'Congress 2.0—Tweeting for Support', Tweeting to Power: The Social Media Revolution in American Politics, Oxford Studies in Digital Politics (New York , 2013; online edn, Oxford Academic, 23 Jan. 2014), https://doi.org/10.1093/acprof:oso/9780199965076.003.0009, accessed 28 Apr. 2025.
Abstract
This chapter measures the impact of social media on elections and tests the causal relationship between successful use of online social media and electoral success. The results show that congressional candidates#amp;#x2019; tweeting activity generates measurable positive results in an election, but that the successful use of Twitter and other social media is not just in using the medium, but using a strategy that attempts to shape and control the flow of news and information through the inclusion of approaches such as links, @Twitter names, and hashtags.
Subject
US Politics
Collection:
Oxford Scholarship Online
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