... these CAVAAs by investigating how the choice of an anthropomorphic communication style (Conversational Human Voice vs. formal) influences tool evaluation and political measures among users with higher and lower levels of political sophistication. Results suggest that especially lower politically sophisticated...

... In this paper, we investigate whether and to what extent exposure to a company's social media activities over time is beneficial for corporate reputation, and whether conversational human voice mediates this relation. In a two-wave longitudinal survey among 1969 respondents, we assessed consumers' exposure...

...Daisuke N. Saito; Kumiko Yoshimura; Takanori Kochiyama; Tomohisa Okada; Manabu Honda; Norihiro Sadato cross-modal matching human voice integration intraparietal sulcus visual The integration of information conveyed through anatomically distinct sensory pathways is necessary for many human...