
Michael Keane
et al.
Published online:
14 September 2011
Published in print:
01 February 2007
Online ISBN:
9789882207219
Print ISBN:
9789622098206
Contents
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Cultural Imperialism: The Return of the Repressed? Cultural Imperialism: The Return of the Repressed?
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The Problem of Believing What You Read The Problem of Believing What You Read
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Another Way of Looking at the Field of Asian Production Another Way of Looking at the Field of Asian Production
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Ethos, Flows, and Translations Ethos, Flows, and Translations
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Translation and Adaptation of Popular Culture Translation and Adaptation of Popular Culture
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Export Growth and Strategies for Mid-size Markets Export Growth and Strategies for Mid-size Markets
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Concluding Remarks: Creativity, Networks and Export Growth Concluding Remarks: Creativity, Networks and Export Growth
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Chapter
3 Rethinking Structures of Dominance, Translation Effects, and Export Models
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Published:February 2007
Cite
Keane, Michael, Anthony Fung, and Albert Moran, 'Rethinking Structures of Dominance, Translation Effects, and Export Models', New Television, Globalisation, and the East Asian Cultural Imagination (Hong Kong , 2007; online edn, Hong Kong Scholarship Online, 14 Sept. 2011), https://doi.org/10.5790/hongkong/9789622098206.003.0003, accessed 8 May 2025.
Abstract
This chapter examines the strategies for export growth and the role of TV franchises and formats in extending audio-visual markets. It begins with a discussion on some of the inherent problems within the political economy of media tradition when it is applied to East Asia, and offers new ways of thinking through processes of cultural translation and exchange. This leads to the five-stage model of export growth: clusters, niche, franchising, cloning, and de-territorialization.
Keywords:
export growth, TV franchises, audio-visual markets, East Asia, clusters, niche, franchising, cloning, de-territorialization
Subject
Television
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