
Michael Keane
et al.
Published online:
14 September 2011
Published in print:
01 February 2007
Online ISBN:
9789882207219
Print ISBN:
9789622098206
Contents
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The Role of Technology The Role of Technology
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The Market and the Institution The Market and the Institution
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Reframing Industrial Creativity Reframing Industrial Creativity
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Audiences, New Creative Labour, and the Bottom-line Audiences, New Creative Labour, and the Bottom-line
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Merchandising and Distribution Merchandising and Distribution
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Imitation, Adaptation, and Globalisation Imitation, Adaptation, and Globalisation
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Concluding Remarks: The East Asian Cultural Imagination Concluding Remarks: The East Asian Cultural Imagination
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Cite
Keane, Michael, Anthony Fung, and Albert Moran, 'New Television', New Television, Globalisation, and the East Asian Cultural Imagination (Hong Kong , 2007; online edn, Hong Kong Scholarship Online, 14 Sept. 2011), https://doi.org/10.5790/hongkong/9789622098206.003.0012, accessed 8 May 2025.
Abstract
Adaptation has become the prime currency of contemporary television markets, particularly when ideas are transferred across cultural borders. The need to create compelling content has remained central, even if the adaptations in question have frequently taken advantage of limited international copyright protection. The key issue is the relationship between novelty, industry volatility, and consumer attention in this current age of adaptation. This final chapter draws together a number of threads that have a direct bearing on the future of television.
Subject
Television
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