
Contents
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Conceptual Background Conceptual Background
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CEO Celebrity CEO Celebrity
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Social Evaluations of CEOs Social Evaluations of CEOs
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Theory and Hypotheses Theory and Hypotheses
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Attribution Theory Attribution Theory
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CEO Facial Dominance and Celebrity Status CEO Facial Dominance and Celebrity Status
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CEO gender and celebrity status CEO gender and celebrity status
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CEO Race and Celebrity Status CEO Race and Celebrity Status
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Data and Methods Data and Methods
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Sample and Data Collection Sample and Data Collection
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Variables and Measures Variables and Measures
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Independent Variables: CEO Facial Dominance, Gender, and Race Independent Variables: CEO Facial Dominance, Gender, and Race
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Dependent Variable: CEO Celebrity Status Dependent Variable: CEO Celebrity Status
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Control Variables Control Variables
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Analysis and Results Analysis and Results
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Multivariate Model Specification and Hypotheses Testing Multivariate Model Specification and Hypotheses Testing
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Discussion Discussion
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Theoretical Implications Theoretical Implications
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Managerial Implications Managerial Implications
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Limitations and Future Research Limitations and Future Research
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References References
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17 What Do Celebrity CEOs Look Like?
Get accessUdari Ekanayake is a Research scholar at the Monash Business School. Her research focuses on observable characteristics of senior leaders influence on outsiders’ (mis)perception of their competence where her research interests are at the intersection of strategic leadership focusing on Chief Executive Officers’ (CEO) personality (Narcissism & Dominance), CEO bio-physiological features, and CEO-Top Management Team (TMT) interaction.
Mariano Heyden is Professor of Strategy & International Business at the Monash Business School, where he also serves as Director of Ph.D. Degrees in the Department of Management. His research tackles the characteristics of senior business leaders that enable innovation and change appearing in leading scholarly journals such as Journal of Management, Journal of Applied Psychology, Research Policy, Organization Studies, Journal of Management Studies, Journal of Corporate Finance, The Leadership Quarterly, and Human Resource Management.
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Published:22 February 2024
Cite
Abstract
The media often overattributes positive organizational outcomes to the CEO, sometimes attributing them a “rock-star-like” status. However, not all well-performing CEOs are awarded celebrity status. Why, then, are some CEOs are awarded celebrity status while others do not? In this study, we draw on CEO celebrity and evolutionary psychology literature to hone in on the underexamined role of CEOs observable physical attributes. In doing so, we examine the influence of several observable physical attributes, notably facial dominance, gender, and race on CEO celebrity status. We conducted an empirical investigation from a sample of 209 S&P 100 and FTSE 100 firms from 2017 to 2019 using Poisson regression analysis. The results suggest that CEOs with less dominant facial features, female CEOs, and CEOs of minority racial backgrounds may be favored by media in attributing celebrity status.
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