
Contents
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What Is the Average Person’s Personality? What Is the Average Person’s Personality?
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Assessing the Average Personality Assessing the Average Personality
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Do People Have Explicit Knowledge of the Average Individual’s Personality? Do People Have Explicit Knowledge of the Average Individual’s Personality?
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Why Is It Important to Consider the Average Individual’s Personality When Examining Impressions? Why Is It Important to Consider the Average Individual’s Personality When Examining Impressions?
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What Does It Mean to View Someone or To Be Viewed as Similar to the Average Person? What Does It Mean to View Someone or To Be Viewed as Similar to the Average Person?
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What Characteristics and Situations Are Associated with Normative Impressions? What Characteristics and Situations Are Associated with Normative Impressions?
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Target Effects Target Effects
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Situational and Contextual Differences in Normativity Situational and Contextual Differences in Normativity
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Future Directions Future Directions
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Conclusion Conclusion
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References References
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Notes Notes
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15 The Role of Normative Information in Judgments of Others
Get accessThe University of Tennessee Chattanooga
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Published:12 August 2019
Cite
Abstract
When forming impressions of an other’s personality, people often rely on information not directly related to the individual at hand. One source of information that can influence people’s impressions of others is the personality of the average person (i.e., normative profile). This relationship between the normative profile and an impression is called normative accuracy or normativity. In this chapter, you will learn about the average personality, why it is important, the relationship to social desirability and what it means to have a normative impression, as well as correlates and moderators of normativity. More broadly, you will learn about current research and views regarding the normative profile and normative impressions as well as concrete steps for incorporating this approach into your future research on interpersonal perception.
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