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27.1 Cognition 27.1 Cognition
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27.2 Communication 27.2 Communication
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27.3 Grice and the Role of Intention 27.3 Grice and the Role of Intention
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27.4 Coding/Inferring 27.4 Coding/Inferring
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27.5 Mutuality 27.5 Mutuality
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27.6 The Semantics/Pragmatics Distinction 27.6 The Semantics/Pragmatics Distinction
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27.7 Relevance as a Cost–Benefit Procedure 27.7 Relevance as a Cost–Benefit Procedure
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27.8 The Explicit/Implicit Distinction (in Utterance Interpretation) 27.8 The Explicit/Implicit Distinction (in Utterance Interpretation)
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27.9 Relevance and Grammar 27.9 Relevance and Grammar
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27.10 Social Aspects of Communication 27.10 Social Aspects of Communication
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27.11 Empirical Evidence 27.11 Empirical Evidence
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27.12 Relevance and Other Areas of Pragmatic Research 27.12 Relevance and Other Areas of Pragmatic Research
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27 Relevance Theory
Get accessFrancisco Yus teaches pragmatics at the University of Alicante, Spain. He has a Ph.D. in linguistics and has specialised in the application of pragmatics (especially relevance theory) to media discourses and conversational issues. He has applied pragmatics to alternative comics (Conversational Co-operation in Alternative Comics, 1995; El discurso femenino en el cómic alternativo inglés, 1998), proposed a verbal-visual model of communication in media discourses (La interpretación y la imagen de masas, 1997), and developed a pragmatic approach to Internet-mediated communication (Ciberpragmática, 2001). Latest research has to do with the application of relevance theory to misunderstandings and irony in conversation, as well as to the production and interpretation of humor.
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Published:09 July 2015
Cite
Abstract
Relevance theory is a cognitive pragmatics theory of communication which is based upon a general quality of human cognition: that it is relevance-oriented. It applies this basic principle to the processing of any input and is also at work in the production and interpretation of utterances, with important consequences on how pragmatics views communication.
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