Rebranding China: Contested Status Signaling in the Changing Global Order
Rebranding China: Contested Status Signaling in the Changing Global Order
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Abstract
China plays a variety of status games, sometimes emphasizing its status as an emerging great power and other times highlighting its status as a fragile developing country. The reasons for this are unclear. Drawing on original Chinese sources, social psychological theories, and international relations theories, this book provides a theoretically informed analysis of China’s global rebranding and repositioning in the twenty-first century. Contrary to offensive realism and power transition theory, the book argues that China is not always a status maximizer eager to replace the United States as the new global leader. Differing from most constructivist and psychological studies that focus on the status seeking of rising powers, this study develops a theory of status signaling that combines both rationalist and constructivist insights. The book argues that Chinese leaders face competing pressure from domestic and international audiences to project different images. The book suggests that China’s continual struggle for international status is primarily driven by domestic political calculations. Meanwhile, at the international level, China is concerned about over-recognition of its status for instrumental reasons. The theoretical argument is illustrated through detailed analysis of Chinese foreign policy. Examining major cases such as China’s military transformation, China’s regional diplomacy, and China’s global diplomacy during the 1997 Asian and 2008 global financial crises, this book makes important contributions to international relations theory and Asian studies.
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Front Matter
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1
Introduction
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2
Status Signaling in International Relations
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3
China on the World Stage: Multiple Audiences, Competing Expectations
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4
Domestic Audience, Nationalism, and Weapons of Mass Consumption
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5
Red Mask and White Mask: The Charm Offensive, Selective Coercion, and China’s Regional Diplomacy
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6
Lying Low or Striving for Achievement: Global Financial Crisis and Spin Doctoring in Beijing
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7
Conclusion
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End Matter
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