For Authors Only: How to Promote Your PTJ Article

Social Media

The goal of our social media efforts is to promote, connect, and engage. A few simple steps can help you achieve these goals. Social media requires maintenance, so please be attentive once you're up and running so you don't miss any questions or opportunities to connect. 

Twitter

Tweet your article with your own personal style and consider using an image for more engagement. A tweet promoting your article includes four key elements:

• A brief description of your article
• A link to your article on the journal website
• Tagging @PTJournal, @APTAtweets, and the appropriate APTA section/academy (see Twitter handles in the table below)
• A hashtag relevant to your article subject (see recommended hashtags in the table below)

Other helpful items to consider including in your tweet:

• An image or infographic
• Tag your institution's Twitter accounts
• Tag your co-author's Twitter account
• Emojis that draw more attention to your tweet

Authors are encouraged to use the journal's images to increase visibility of their posts. Download the journal's Twitter image.

A note about using images: don't download stock images or photos from the internet and reuse them without proper licensing, permission, or credit.

Facebook

Like the PTJ and OUP Medicine Facebook pages to see how other journal content is being shared. You can tag us in your Facebook post so we know you're chatting about PTJ. Be sure to include a short link (eg, bitly) to the article. 

Download the journal's Facebook image.

LinkedIn

LinkedIn is a great networking tool for career advice and opportunities. It offers users the ability to post, create groups, and partake in industry discussions. Visit the APTA and OUP LinkedIn pages. 

Download the journal's LinkedIn image.

 

General Promotion Tips

Looking for ways to promote your article outside of social media? Try these tips:

• Your website: If you have your own personal website, you can control what is added to it. Many authors tell us that promoting their articles on their own website helps patients and colleagues connect and stay abreast of their areas of interest and expertise. Posting a link to your work not only promotes your article but strengthens your professional credentials. You may also choose to promote with your co-authors by sharing the full author list.
• If you have a page on your institution's website, you can reach out to your institutional PR team for ideas on how to promote your work there.
• Email signature: Once your article is published, we encourage you to add a line to your email signature such as: "Check out my new article on [insert topic but not full title] in [insert journal name]: [link to article]."
• Email outreach: Want to tell your friends and colleagues about your newly published article? Prepare a simple email "Campaign" that can be implemented from Microsoft Outlook. Simply create a group, add recipients to the BCC line, and then email it to yourself (to avoid copious "replies to all'); then write a brief message explaining the reason for your outreach — and be sure to include a link to the article and perhaps even the full abstract, which is OK from a copyright perspective. Don't overdo this kind of outreach; everyone is already overloaded with email! You might even want to include an "opt out" option.

 

Other Resources

Public Relations Support

If you are contacted by the media about your article, the APTA public relations team can help you with messaging for the public. Contact PR staff via email ([email protected]).

Oxford University Press Author Resource Center

Oxford University Press provides detailed author resources, which go into more depth on the issues discussed above. This page on promoting your article is particularly helpful. More information can be found on this page.

APTA Social Media Help

APTA provides general social media tips. Non-APTA members can access these resources by registering a free account with apta.org:

Succeeding on Social Media
Making the Connection: A Guide to Social Media, Blogging, and Other Online tools
Social Studies: PTs' Tips on Using Social Media to Amplify the Profession
APTA Live—Sharing the Profession on Social Media

 

About Altmetric

Following publication and promotion of your research, you can track the online attention and mentions through Altmetric. Altmetric LLP provides the data and collects article-level metrics and online conversations around research papers by tracking a selection of indicators (both scholarly and nonscholarly) to give a measurement of digital impact and reach. The result is the Altmetric Score, which Oxford University Press makes available on the article page. Look for the "donut" score to the right of the article abstract. Click "View Metrics" and "See more details" beneath the score to see the breakdown. 

 

Follow us on Social Media

OUP

Twitter: @OUPMedicine
Facebook: OUP Medicine Page

PTJ and APTA

Twitter: @PTJournal and @APTAtweets
Facebook: PTJ Page