
Contents
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The Image of Americans and the United States The Image of Americans and the United States
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American Culture American Culture
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American Society, Economy, and Values American Society, Economy, and Values
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Whose Opinion? Whose Opinion?
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Analysis Analysis
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Perceptions of Social Difference Perceptions of Social Difference
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Americanization and French Identity Americanization and French Identity
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The French Malaise and American Triumphalism The French Malaise and American Triumphalism
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Comparing Two Decades Comparing Two Decades
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The Novelty of Contemporary Anti-Americanism The Novelty of Contemporary Anti-Americanism
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7 The Paradox of the Fin de Siècle: Anti-Americanism and Americanization
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Published:November 2011
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Abstract
As the twentieth century drew to a close, Americanization was transforming how the French ate, entertained themselves, conducted business, and even communicated. Yet the fin de siècle also witnessed the strongest expression of anti-Americanism since the 1960s, which was visible in opinion polls, newspapers, books, television, and politicians' pronouncements. This chapter examines this paradox, this tension between a society seemingly immersed in America and one that posed America as “the other.” The growing anti-Americanism can be briefly explained as follows: once the Cold War ended, the transatlantic superpower, from a French perspective, became more overbearing. The French in turn became more critical of domestic trends in the United States and less comfortable with the inroads of American culture. As a result they intensified their efforts at both asserting their independence and defining themselves differently from their American cousins.
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