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Dr Thomas John Barnardo is the well-known founder of extensive child welfare enterprises in the mid- to late Victorian period. His organization continues to maintain a ubiquitous presence today, not the least in the form of charity shops throughout the United Kingdom. My interest was first sparked by the controversial advertising campaigns rebranding the Barnardo’s organization to attract a younger demographic of supporter. Elsewhere, I have focused particularly on the image of a baby preparing to inject heroin (1999),1 but subsequent research in the archives at the Barnardo’s Head Office in Barkingside opened up a virtual cornucopia of rarely examined nineteenth-century periodicals and promotional materials which led to this book. My ‘discovery’ of a children’s novel written by Barnardo, serialised in his periodical The Children’s Treasury (1879), was a moment I won’t forget. Over time, I learned that scholarly attention related to Barnardo tends to fall into opposing camps, cohorts that are either exceedingly supportive or strongly critical. On the positive side, evangelically motivated stories celebrate the tireless child reformer’s life. Biographers’ fascination is not surprising. As a kind of ‘celebrity’ religious figure, Barnardo cultivated near cult-like status in his own milieu. He had extraordinary perseverance underpinned by his religious convictions, a strategic sense of what would excite people’s interest and pity, and a seemingly unfailing capacity to package and promote evangelical philanthropy on behalf of children, the nation and the British Empire. As John Campbell, Duke of Argyll and Governor General of Canada wrote, Barnardo’s life is a ‘marvellous tale’ (cited in Batt, v).
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