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Barbara A Morrongiello, Emily Weinberger, Mackenzie Seasons, Sustained Reductions in Children's Risk Taking from Peer-Communicated Behavioral Safety Norms, Journal of Pediatric Psychology, Volume 45, Issue 6, July 2020, Pages 622–632, https://doi.org/10.1093/jpepsy/jsaa026
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Abstract
This research examined whether the positive effects of a peer-communicated social norm that reduces risk-taking behaviors persist over time and if a reminder of this peer-communicated safety message has any impact on this outcome.
Positive mood in 7- to 9-year olds was induced experimentally and risk taking intentions and behaviors were measured when the child was in a positive and neutral mood state and after they had been exposed to either a safety or neutral peer-communicated social norm message. A few weeks later, half of the participants who experienced the safety social norm message were exposed to a reminder of this message via a slogan and risk-taking measures were taken again when in a heightened positive mood state.
Exposure to a safety norm successfully counteracted the increase in risk taking associated with a positive mood state. These effects persisted for several weeks regardless of whether the children were exposed to a reminder.
Manipulating peer social norms holds promise as an approach to produce reductions in children’s risk taking and these effects persist at least over several weeks.