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Authors: Mary Frances Luce
Journal Article
The Preference for Moderation Scale Get access
Journal of Consumer Research, Volume 47, Issue 6, April 2021, Pages 831–854, https://doi.org/10.1093/jcr/ucaa042
Published: 10 August 2020
Journal Article
Building Bridges for an Interconnected Field of Consumer Research Get access
Journal of Consumer Research, Volume 40, Issue 6, 1 April 2014, Pages v–viii, https://doi.org/10.1086/675854
Published: 01 April 2014
Journal Article
Introduction: What Are Research Curations? Get access
Journal of Consumer Research, Volume 39, Issue 5, 1 February 2013, Page iii, https://doi.org/10.1086/669642
Published: 03 January 2013
Journal Article
Promoting an Environment of Scientific Integrity: Individual and Community Responsibilities Get access
Journal of Consumer Research, Volume 39, Issue 3, 1 October 2012, Pages iii–viii, https://doi.org/10.1086/667924
Published: 01 October 2012
Journal Article
Solidarity of Purpose: Building an Understanding of Consumers through a Community of Scholars Get access
Journal of Consumer Research, Volume 38, Issue 1, 1 June 2011, Pages ii–viii, https://doi.org/10.1086/660110
Published: 01 June 2011
Journal Article
When Does Choice Reveal Preference? Moderators of Heuristic versus Goal-Based Choice Get access
Journal of Consumer Research, Volume 36, Issue 1, June 2009, Pages 137–147, https://doi.org/10.1086/596305
Published: 12 December 2008
Journal Article
Consumer Wait Management Strategies for Negative Service Events: A Coping Approach Get access
Journal of Consumer Research, Volume 34, Issue 5, February 2008, Pages 635–648, https://doi.org/10.1086/521899
Published: 16 August 2007
Journal Article
Debiasing Insights from Process Tests Get access
Journal of Consumer Research, Volume 33, Issue 1, June 2006, Pages 131–138, https://doi.org/10.1086/500492
Published: 01 June 2006
Journal Article
Understanding the Effects of Process-Focused versus Outcome-Focused Thought in Response to Advertising Get access
Journal of Consumer Research, Volume 31, Issue 2, September 2004, Pages 274–285, https://doi.org/10.1086/422107
Published: 01 September 2004
Journal Article
The Rationalizing Effects of Cognitive Load on Emotion-Based Trade-off Avoidance Get access
Journal of Consumer Research, Volume 31, Issue 1, June 2004, Pages 63–77, https://doi.org/10.1086/383424
Published: 01 June 2004
Journal Article
How Much Do You Like It? Within-Alternative Conflict and Subjective Confidence in Consumer Judgments Get access
Journal of Consumer Research, Volume 30, Issue 3, December 2003, Pages 464–472, https://doi.org/10.1086/378622
Published: 01 December 2003
Journal Article
Avoidance or Vigilance? The Psychology of False-Positive Test Results Get access
Journal of Consumer Research, Volume 26, Issue 3, December 1999, Pages 242–259, https://doi.org/10.1086/209561
Published: 01 December 1999
Journal Article
Constructive Consumer Choice Processes Get access
Journal of Consumer Research, Volume 25, Issue 3, December 1998, Pages 187–217, https://doi.org/10.1086/209535
Published: 01 December 1998
Journal Article
Choosing to Avoid: Coping with Negatively Emotion-Laden Consumer Decisions Get access
Journal of Consumer Research, Volume 24, Issue 4, March 1998, Pages 409–433, https://doi.org/10.1086/209518
Published: 01 March 1998
