Volume 49, Issue 2, August 2022

Professor Richard Lutz Re-Appointed Special Guest Editor

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It’s Good to Be Different: How Diversity Impacts Judgments of Moral Behavior

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Mapping Consumers’ Context-Dependent Consumption Preferences: A Multidimensional Unfolding Approach

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Repair, Consumption, and Sustainability: Fixing Fragile Objects and Maintaining Consumer Practices

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Sizes Are Gendered: The Effect of Size Cues in Brand Names on Brand Stereotyping

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Really Rewarding Rewards: Strategic Licensing in Long-Term Healthy Food Consumption

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Egocentric Processing: The Advantages of Person-Related Features in Consumers’ Product Decisions

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Courtesy Stigma Management: Social Identity Work among China’s “Leftover Women”

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Banking Happiness

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Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources

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