
Contents
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The Case for Critical Media Effects The Case for Critical Media Effects
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Critical Media Effects: Intellectual Foundations Critical Media Effects: Intellectual Foundations
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The Critical Media Effects Framework: Roadmap, Central Pillars, and Salient Examples The Critical Media Effects Framework: Roadmap, Central Pillars, and Salient Examples
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Power and Critical Media Effects Power and Critical Media Effects
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Intersectionality and Critical Media Effects Intersectionality and Critical Media Effects
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Context and Critical Media Effects Context and Critical Media Effects
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Agency and Critical Media Effects Agency and Critical Media Effects
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Charting the Terrain Ahead: Implications and Future Directions Charting the Terrain Ahead: Implications and Future Directions
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Acknowledgments Acknowledgments
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Notes Notes
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References References
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4 Critical Media Effects Framework: Bridging Critical Cultural Communication with Media Effects Through Power, Intersectionality, Context, and Agency
Get accessSrividya Ramasubramanian (PhD, Penn State University) is Newhouse Professor & Endowed Chair at Syracuse University. She is widely recognized for her pioneering work on data justice, critical media effects, media literacy, and anti-racism dialogues. With Erica Scharrer, she has co-authored Quantitative Research Methods in Communication: The Power of Numbers for Social Justice (Routledge, 2021). She is the editor of Communication Monographs and the Director of CODE^SHIFT (Collaboratory for Data Equity, Social Healing, Inclusive Futures, and Transformation).
Omotayo O. Banjo (PhD, Pennsylvania State University) is a Professor in the School of Communication, Film, & Media Studies as well as Associate Dean of the Grad College at the University of Cincinnati. Her work focuses on African diasporic entertainment, identity, and belonging. She is a critical media effects scholar who has used different methodologies from textual analysis of post-racial entertainment media to transnational audience reception research and co-viewing effects. She is a McNair alum, a Fulbright award winner, and engaged scholar, having presented her work to policymakers and tech experts.
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Published:19 September 2024
Cite
Abstract
This chapter advances the Critical Media Effects (CME) framework as a way of bridging two major subfields of communication that seldom speak to one another: media effects scholarship and critical cultural communication. CME is situated within the dominant mode of social scientific theorizing within media effects scholarship and draws on four key interrelated concepts from critical cultural communication: power, intersectionality, context, and agency. CME advocates for greater reflexivity, rigor, and nuance in theorizing about media effects to better respond to the complexity and dynamicity of emerging global sociopolitical mediated contexts. Recommendations, salient examples, and future directions for co-creating a shared research roadmap for CME are discussed. Through this work of bridging, the goal is to promote more collaborative partnerships, productive engagement, and mutual solidarity across these two important subfields to address the most pressing social issues and challenges of the world today.
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