
Contents
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Women Entrepreneurs and the Feminist Critique of Corporate Capitalism Women Entrepreneurs and the Feminist Critique of Corporate Capitalism
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Building a Feminist Society Through Businesses Building a Feminist Society Through Businesses
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The Rise of Feminist Entrepreneurs The Rise of Feminist Entrepreneurs
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Grappling with Growth Grappling with Growth
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Financial Feminism and the Debate on Economic Leadership Financial Feminism and the Debate on Economic Leadership
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Growing Resistance Growing Resistance
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Hard Times After the Second Wave Hard Times After the Second Wave
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4 The “Feminist Economic Revolution”: Businesses in the Women’s Movement
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Published:August 2017
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Abstract
Chapter four investigates a wide range of businesses that feminists created in the 1970s, including credit unions, printing presses, bookstores, and mail-order catalogs. Arguing that male-controlled, American corporate capitalism was one of society’s most powerful perpetuators of sexism and patriarchy, feminist entrepreneurs believed their products and services offered women economic independence from men and publicized the cause of women’s liberation in the wider public. Feminist businesses were particularly interested in creating democratic workplaces with collectives and other participatory organizational models and they sought to operate storefronts as autonomous “free spaces” for their movement, as well as for women more generally. The decline of second-wave feminism would however prove very challenging to feminist businesses in the 1980s, as did the difficulties of operative collectives in the long term.
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