
Contents
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Affinity Affinity
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Social Affinities Social Affinities
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Patterns of Activity Patterns of Activity
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Social Status Social Status
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Resources Resources
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Obligations Obligations
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Psychological Affinities Psychological Affinities
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Disposition: Identity, Perceptions, and Attitudes Disposition: Identity, Perceptions, and Attitudes
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Drives: Personal Interests and Needs Drives: Personal Interests and Needs
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Convergence Convergence
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Structural Conditions of Convergence (Situations) Structural Conditions of Convergence (Situations)
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Cognitive Conditions of Convergence (Frames) Cognitive Conditions of Convergence (Frames)
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Physical Conditions of Convergence (Spaces) Physical Conditions of Convergence (Spaces)
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Affinity, Convergence, and Mass Mobilization Affinity, Convergence, and Mass Mobilization
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Cite
Abstract
Chapter 2 of The Rise of the Masses explains the book’s affinity-convergence theory of mobilization in depth. Affinity-convergence theory (ACT) is designed to address the problem of spontaneous mobilization: when ordinary people beyond the reach of organizations and activist networks mobilize of their own accord. The chapter explains ACT’s two core elements: affinity and convergence. Affinity constitutes a predisposition to participate in a cause, and can be disaggregated into a variety of specific social and psychological affinities. Social affinities include one’s patterns of activity, social status, resources, and obligations. Psychological affinities include dispositions—such as one’s attitudes, perceptions of injustice, and social identity—and drives, the interests and psychological needs to which a cause may cater. Convergence refers to the social conditions that catalyze participation among people with affinity to a cause. There are three subtypes of convergence: exceptional conditions, opportune conditions, and paramount conditions. The context in which these conditions arise may be physical spaces, structural situations, or cognitive frames.
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