
Thomas F. Babor
et al.
Published online:
01 May 2010
Published in print:
25 February 2010
Online ISBN:
9780191720642
Print ISBN:
9780199551149
Contents
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13.1 Introduction 13.1 Introduction
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13.2 Initiatives involving the media 13.2 Initiatives involving the media
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13.2.1 Social marketing, mass media, health campaigns, and information campaigns 13.2.1 Social marketing, mass media, health campaigns, and information campaigns
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13.2.2 Warning labels 13.2.2 Warning labels
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13.2.3 Low-risk drinking guidelines 13.2.3 Low-risk drinking guidelines
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13.3 School-based programmes 13.3 School-based programmes
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13.3.1 Social influence programmes 13.3.1 Social influence programmes
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13.3.2 Comprehensive and community-based programmes 13.3.2 Comprehensive and community-based programmes
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13.3.3 Outcomes by length of follow-up 13.3.3 Outcomes by length of follow-up
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13.3.4 Foci: universal, selective, and indicated 13.3.4 Foci: universal, selective, and indicated
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13.3.5 Limitations and challenges 13.3.5 Limitations and challenges
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13.4 College and university programmes 13.4 College and university programmes
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13.4.1 Specific programmes 13.4.1 Specific programmes
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13.5 Building support for health-oriented policies 13.5 Building support for health-oriented policies
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13.6 Conclusion 13.6 Conclusion
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Chapter
13 Education and persuasion strategies
Get access
Pages
199–216
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Published:February 2010
Cite
Babor, Thomas, and others, 'Education and persuasion strategies', Alcohol: No Ordinary Commodity: Research and Public Policy, 2nd edn (Oxford , 2010; online edn, Oxford Academic, 1 May 2010), https://doi.org/10.1093/acprof:oso/9780199551149.003.013, accessed 2 May 2025.
Abstract
Education and persuasion strategies are among the most popular approaches to the prevention of alcohol-related problems. This chapter examines these strategies in several contexts and settings, including schools, colleges, and communities and the general population. The chapter is organized into three main sections: initiatives involving the media, school-based programmes, and college programmes.
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