
Contents
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Introduction Introduction
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Crowdfunding: Its Features and Definitions Crowdfunding: Its Features and Definitions
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Achieving Crowdfunding Success Achieving Crowdfunding Success
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The Main Features of a Crowdfunding Campaign The Main Features of a Crowdfunding Campaign
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Fundraiser Motivations and Characteristics Fundraiser Motivations and Characteristics
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The Role of Crowdfunders The Role of Crowdfunders
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Fundraiser–Crowdfunder Interactions Fundraiser–Crowdfunder Interactions
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Conclusions and Future Research Conclusions and Future Research
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References References
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5 The Road to Crowdfunding Success: A Review of the Extant Literature
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Published:March 2018
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Abstract
The literature on crowdfunding, the practice of collecting money (fundraising) from a “crowd” of Internet users, has devoted the bulk of its attention to identifying the determinants of success of crowdfunding campaigns. Thanks to the support of the crowd, crowdfunding helps people to enact their projects and entrepreneurial ideas, being particularly important for those who have typically encountered problems accessing traditional sources of finance. Nevertheless, the benefits of crowdfunding are not just limited to raising money. In this chapter, we review the literature on this research and we highlight the main empirical results that have emerged on the topic. We describe the elements and characteristics of crowdfunding campaigns and we discuss how they relate to crowdfunding success. We show that the debate is still in its infancy with several areas in need of further investigation. In the conclusion, we call readers’ attention to some existing gaps.
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