
Contents
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Introduction Introduction
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Types of Crowdsourcing Types of Crowdsourcing
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The Crowdsourcing Process The Crowdsourcing Process
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Theoretical Rationale Behind Crowdsourcing Theoretical Rationale Behind Crowdsourcing
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Internal Versus External Crowdsourcing Internal Versus External Crowdsourcing
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The Relationship Between Open Innovation and Crowdsourcing The Relationship Between Open Innovation and Crowdsourcing
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Advantages of Crowdsourcing Advantages of Crowdsourcing
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Disadvantages of Crowdsourcing Disadvantages of Crowdsourcing
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Why the Interest in Crowdsourcing? Why the Interest in Crowdsourcing?
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A Conceptual Framework for Identifying and Exploring Theoretically Interesting Crowdsourcing Questions A Conceptual Framework for Identifying and Exploring Theoretically Interesting Crowdsourcing Questions
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Value Created and/or Captured during Crowdsourcing Value Created and/or Captured during Crowdsourcing
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Seeker Organization’s Attributes Seeker Organization’s Attributes
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Crowd Attributes Crowd Attributes
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Problem Attributes Problem Attributes
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Moderating Effect of Crowdsourcing Strategy Moderating Effect of Crowdsourcing Strategy
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Moderating Effect of Meso Environment Moderating Effect of Meso Environment
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Moderating Effect of Macro-Environmental Factors Moderating Effect of Macro-Environmental Factors
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Conclusions and Future Research Conclusions and Future Research
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References References
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2 Crowdsourcing: A Primer and Research Framework
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Published:March 2018
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Abstract
Managers are regularly confronted with unsolved problems. If a manager knows who can solve a problem, they can assign the problem to the correct person to have it solved under an ex ante contract or other form of agreement/commitment, inside or outside the organization. If they do not know who can solve it, they can crowdsource it, broadcasting the problem to an undefined set of people (the crowd) to self-select and solve it with no ex ante contract or other commitment. Although the practice of crowdsourcing goes back to at least the Longitude Prize of 1714, research on the phenomenon has only recently flourished, thanks, in part, to advances in information technology, globalization, and other macro-environmental factors. This chapter presents a crowdsourcing primer and framework with the goal of providing management scholars with some of the fundamentals needed to pursue their research interests in this compelling phenomenon.
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