
Contents
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Introduction Introduction
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Campbell University School of Pharmacy Campbell University School of Pharmacy
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Duquesne University Mylan School of Pharmacy Duquesne University Mylan School of Pharmacy
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University of California at San Francisco School of Pharmacy University of California at San Francisco School of Pharmacy
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Virginia Commonwealth University School of Pharmacy Virginia Commonwealth University School of Pharmacy
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Samford University McWhorter School of Pharmacy Samford University McWhorter School of Pharmacy
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University of Southern California School of Pharmacy University of Southern California School of Pharmacy
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Northeastern University Bouvé School of Pharmacy Northeastern University Bouvé School of Pharmacy
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St. Louis College of Pharmacy St. Louis College of Pharmacy
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Health Behavior, Prevention, and Promotion Health Behavior, Prevention, and Promotion
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Health Behavior Health Behavior
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Measuring Health Behaviors Measuring Health Behaviors
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Basic Public Health Principles of Disease Prevention and Health Promotion Basic Public Health Principles of Disease Prevention and Health Promotion
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Consumer Health Education Consumer Health Education
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Health Literacy Health Literacy
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Sender, Audience, Message, and Medium Sender, Audience, Message, and Medium
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Social Marketing Social Marketing
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Prevention Programming Prevention Programming
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Stage-Based Models Stage-Based Models
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Precede-Proceed Model Precede-Proceed Model
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Intervention Programs Intervention Programs
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Basic Tasks in Program Design Basic Tasks in Program Design
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Immunization Immunization
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Tobacco Tobacco
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Public Policy and Changes in the Law Public Policy and Changes in the Law
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Implications for Public Health and Pharmacy Practice Implications for Public Health and Pharmacy Practice
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References References
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5 Disease Prevention and Health Promotion
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Published:February 2018
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Abstract
Changing human behavior is challenging; however, having a long-term impact on the improved health of a population is a compelling reason for an increased public health commitment by individuals in pharmacy. Any of the activities that individuals and populations pursue have a direct effect on their health, from drinking clean water to breathing fresh air. Health behaviors mitigate or exacerbate chronic diseases, such as heart disease, cancer, diabetes, and stroke, and human behaviors can affect the resurgence of infectious diseases (and the emergence of new infectious diseases). Other behavioral factors, such as tobacco use, poor diet, lack of exercise, alcohol consumption, at-risk sexual behaviors, and avoidable injuries, contribute prominently to increased morbidity and mortality. This chapter addresses basic public health principles of disease prevention and health promotion, looking at consumer health education, health literacy, social media, and program design and evaluation.
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