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This history of the eighteenth-century provincial newspaper press began as a more narrowly focused bibliographical study. Indeed, I first became interested in the Salisbury Journal, the most important of the Wessex regional papers, when I was trying to discover the precise relationship between the Salisbury printer, bookseller, and banker, Benjamin Collins and the printing of the first edition of Smollett’s Humphry Clinker (1771). As the topic developed I became equally concerned to place the Salisbury Journal, which was the keystone in Collins’s complex and successful business structure, into the broader context of the history of the whole interconnected book and newspaper trade in England, already long established when country newspapers came on the scene. The evidence of the Salisbury Journal itself, and of the other regional Wessex papers, plus significant new documentary material, provided the basis for a new construction of the provincial newspaper, including discussion of the levels of management, the areas of distribution, the numbers circulated, and the geography and make-up of readership. The simple mechanics of production can be considered in the light of this practical evidence; so can the editorial policy that governed the presentation of news and advertising, and the dual role of the newspaper in both describing and instructing the times.
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