
Contents
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The Mode of Reasoning and the General Structure of Thought The Mode of Reasoning and the General Structure of Thought
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The Structure of Thought: Unidirectional and Anchored The Structure of Thought: Unidirectional and Anchored
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Concreteness. Concreteness.
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Generality. Generality.
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Extension. Extension.
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Singularity. Singularity.
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Normative quality. Normative quality.
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Units of thought. Units of thought.
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Summary. Summary.
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Social Reasoning Social Reasoning
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Focus on Action, Efficacy, and Role Focus on Action, Efficacy, and Role
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Individuals: Person as Actor, Social Identity, and Self-Concept Individuals: Person as Actor, Social Identity, and Self-Concept
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Social identity. Social identity.
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Self-concept. Self-concept.
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Groups as Actors Groups as Actors
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Social Rules and Conventions Social Rules and Conventions
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The Linear Conception of Politics: A Scripted Play The Linear Conception of Politics: A Scripted Play
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Linear Evaluation: Liking and Wanting Linear Evaluation: Liking and Wanting
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The Primary Creation of Value The Primary Creation of Value
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The Secondary Creation of Value: Cognitive Balance, Prejudice, and Cultural Standards The Secondary Creation of Value: Cognitive Balance, Prejudice, and Cultural Standards
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Social categorization and out-group prejudice. Social categorization and out-group prejudice.
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Cultural standards and morality. Cultural standards and morality.
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Value Application Value Application
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Value Conflict and Resolution Value Conflict and Resolution
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Summary Summary
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Cite
Abstract
This chapter first argues that the various aspects of social cognition identified by researchers are manifestations of a single form of thinking. Thus, there is a common structure—that of linear thought—underlying the distinctive character of each of the various ways in which social psychological experiments have demonstrated that individuals attribute causality, deploy their schemas, balance their evaluations, construct their arguments, or have their social perceptions and identities mediated by social categories. Second, it is argued that thinking takes different forms, contrary to the dominant view in social psychology that all people think in basically the same way.
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