Sample persona-informed design applications. Note: (A) Highlighting privacy and transparency in a way that emphasizes confidentiality (“Resilient,” “Lonely” personas) but also provides option for sharing information if desired (“Aware” persona) (B) Providing options for support outside the pregnancy care team (“Resilient persona”) (C) Emphasizing destigmatizing messages, (“Resilient,” “Lonely” personas) (D) Describing unsafe situations as separate from other anxiety-provoking situations (“Resilient persona”), (E) Providing option to engage at a later time to accommodate schedule (“Overwhelmed” persona). Content was built in the Computerized Intervention Authoring System version 3.0 (CIAS 3.0; cias.app).