Table 3.

Latent Classes coefficients (standard errors) and estimated mean willingness-to-pay (WTP) [95 per cent confidence interval] for aged-beef by Information levels (n = 1,275)

High information level (n = 639)Low information level (n = 636)
VariableCoefficient (SE)WTP (⁠|${\$}$|/lb.)coefficient (SE)WTP (⁠|${\$}$|/lb.)p-value Comparing difference in WTP between information levels
Class 1
Price–0.16***(0.01)–0.19***(0.01)
Dry-aged0.03 (0.03)0.35 [–0.57, 1.14]–0.01(0.03)–0.06[–0.70, 0.54]0.20
Wet-aged0.06* (0.03)0.82 [–0.10, 1.66]0.07**(0.03)0.77 [0.13, 1.41]0.45
Prime0.61***(0.04)7.91 [6.62, 9.59]0.65***(0.04)7.01[6.00, 8.34]0.18
Choice0.51***(0.04)6.55 [5.18, 8.41]0.50***(0.04)5.38 [4.41, 6.55]0.11
Select0.38***(0.04)4.93 [3.78, 6.30]0.35***(0.04)3.80 [2.85, 4.89]*0.08
Opt out–3.35***(0.14)–21.5 [–24.50, –19.30]–3.65***(0.13)–19.66 [–21.60, –18.04]0.89
Class 2
Price–0.35***(0.03)–0.40***(0.03)
Dry-aged–0.52***(0.08)–2.97 [–4.31, –1.89]–0.88***(0.10)–4.41[–5.62, –3.41]**0.04
Wet-aged–0.43***(0.08)–2.44 [–3.56, –1.48]–0.60***(0.07)–3.02[–3.94, –2.26]0.20
Prime0.54***(0.10)3.10 [1.87, 4.43]0.60***(0.09)3.03[2.16, 4.04]0.45
Choice0.48***(0.09)2.72 [1.63, 3.81]0.50***(0.09)2.51[1.61, 3.50]0.37
Select0.19* (0.10)1.06 [–0.14, 2.16]0.32*** (0.09)1.60 [0.67, 2.58]0.76
Opt out–1.14*** (0.29)–3.27 [–4.39, –1.83]–1.50*** (0.27)–3.76 [–4.67, –2.64]0.27
Estimates LCM probabilities
Prob class 10.6710*** (0.03)0.6708*** (0.02)
Prob class 20.3290*** (0.03)0.3292*** (0.02)
High information level (n = 639)Low information level (n = 636)
VariableCoefficient (SE)WTP (⁠|${\$}$|/lb.)coefficient (SE)WTP (⁠|${\$}$|/lb.)p-value Comparing difference in WTP between information levels
Class 1
Price–0.16***(0.01)–0.19***(0.01)
Dry-aged0.03 (0.03)0.35 [–0.57, 1.14]–0.01(0.03)–0.06[–0.70, 0.54]0.20
Wet-aged0.06* (0.03)0.82 [–0.10, 1.66]0.07**(0.03)0.77 [0.13, 1.41]0.45
Prime0.61***(0.04)7.91 [6.62, 9.59]0.65***(0.04)7.01[6.00, 8.34]0.18
Choice0.51***(0.04)6.55 [5.18, 8.41]0.50***(0.04)5.38 [4.41, 6.55]0.11
Select0.38***(0.04)4.93 [3.78, 6.30]0.35***(0.04)3.80 [2.85, 4.89]*0.08
Opt out–3.35***(0.14)–21.5 [–24.50, –19.30]–3.65***(0.13)–19.66 [–21.60, –18.04]0.89
Class 2
Price–0.35***(0.03)–0.40***(0.03)
Dry-aged–0.52***(0.08)–2.97 [–4.31, –1.89]–0.88***(0.10)–4.41[–5.62, –3.41]**0.04
Wet-aged–0.43***(0.08)–2.44 [–3.56, –1.48]–0.60***(0.07)–3.02[–3.94, –2.26]0.20
Prime0.54***(0.10)3.10 [1.87, 4.43]0.60***(0.09)3.03[2.16, 4.04]0.45
Choice0.48***(0.09)2.72 [1.63, 3.81]0.50***(0.09)2.51[1.61, 3.50]0.37
Select0.19* (0.10)1.06 [–0.14, 2.16]0.32*** (0.09)1.60 [0.67, 2.58]0.76
Opt out–1.14*** (0.29)–3.27 [–4.39, –1.83]–1.50*** (0.27)–3.76 [–4.67, –2.64]0.27
Estimates LCM probabilities
Prob class 10.6710*** (0.03)0.6708*** (0.02)
Prob class 20.3290*** (0.03)0.3292*** (0.02)

***,**,* Indicates significance at the p < 1%, p < 5% and p < 10% level respectively.

Table 3.

Latent Classes coefficients (standard errors) and estimated mean willingness-to-pay (WTP) [95 per cent confidence interval] for aged-beef by Information levels (n = 1,275)

High information level (n = 639)Low information level (n = 636)
VariableCoefficient (SE)WTP (⁠|${\$}$|/lb.)coefficient (SE)WTP (⁠|${\$}$|/lb.)p-value Comparing difference in WTP between information levels
Class 1
Price–0.16***(0.01)–0.19***(0.01)
Dry-aged0.03 (0.03)0.35 [–0.57, 1.14]–0.01(0.03)–0.06[–0.70, 0.54]0.20
Wet-aged0.06* (0.03)0.82 [–0.10, 1.66]0.07**(0.03)0.77 [0.13, 1.41]0.45
Prime0.61***(0.04)7.91 [6.62, 9.59]0.65***(0.04)7.01[6.00, 8.34]0.18
Choice0.51***(0.04)6.55 [5.18, 8.41]0.50***(0.04)5.38 [4.41, 6.55]0.11
Select0.38***(0.04)4.93 [3.78, 6.30]0.35***(0.04)3.80 [2.85, 4.89]*0.08
Opt out–3.35***(0.14)–21.5 [–24.50, –19.30]–3.65***(0.13)–19.66 [–21.60, –18.04]0.89
Class 2
Price–0.35***(0.03)–0.40***(0.03)
Dry-aged–0.52***(0.08)–2.97 [–4.31, –1.89]–0.88***(0.10)–4.41[–5.62, –3.41]**0.04
Wet-aged–0.43***(0.08)–2.44 [–3.56, –1.48]–0.60***(0.07)–3.02[–3.94, –2.26]0.20
Prime0.54***(0.10)3.10 [1.87, 4.43]0.60***(0.09)3.03[2.16, 4.04]0.45
Choice0.48***(0.09)2.72 [1.63, 3.81]0.50***(0.09)2.51[1.61, 3.50]0.37
Select0.19* (0.10)1.06 [–0.14, 2.16]0.32*** (0.09)1.60 [0.67, 2.58]0.76
Opt out–1.14*** (0.29)–3.27 [–4.39, –1.83]–1.50*** (0.27)–3.76 [–4.67, –2.64]0.27
Estimates LCM probabilities
Prob class 10.6710*** (0.03)0.6708*** (0.02)
Prob class 20.3290*** (0.03)0.3292*** (0.02)
High information level (n = 639)Low information level (n = 636)
VariableCoefficient (SE)WTP (⁠|${\$}$|/lb.)coefficient (SE)WTP (⁠|${\$}$|/lb.)p-value Comparing difference in WTP between information levels
Class 1
Price–0.16***(0.01)–0.19***(0.01)
Dry-aged0.03 (0.03)0.35 [–0.57, 1.14]–0.01(0.03)–0.06[–0.70, 0.54]0.20
Wet-aged0.06* (0.03)0.82 [–0.10, 1.66]0.07**(0.03)0.77 [0.13, 1.41]0.45
Prime0.61***(0.04)7.91 [6.62, 9.59]0.65***(0.04)7.01[6.00, 8.34]0.18
Choice0.51***(0.04)6.55 [5.18, 8.41]0.50***(0.04)5.38 [4.41, 6.55]0.11
Select0.38***(0.04)4.93 [3.78, 6.30]0.35***(0.04)3.80 [2.85, 4.89]*0.08
Opt out–3.35***(0.14)–21.5 [–24.50, –19.30]–3.65***(0.13)–19.66 [–21.60, –18.04]0.89
Class 2
Price–0.35***(0.03)–0.40***(0.03)
Dry-aged–0.52***(0.08)–2.97 [–4.31, –1.89]–0.88***(0.10)–4.41[–5.62, –3.41]**0.04
Wet-aged–0.43***(0.08)–2.44 [–3.56, –1.48]–0.60***(0.07)–3.02[–3.94, –2.26]0.20
Prime0.54***(0.10)3.10 [1.87, 4.43]0.60***(0.09)3.03[2.16, 4.04]0.45
Choice0.48***(0.09)2.72 [1.63, 3.81]0.50***(0.09)2.51[1.61, 3.50]0.37
Select0.19* (0.10)1.06 [–0.14, 2.16]0.32*** (0.09)1.60 [0.67, 2.58]0.76
Opt out–1.14*** (0.29)–3.27 [–4.39, –1.83]–1.50*** (0.27)–3.76 [–4.67, –2.64]0.27
Estimates LCM probabilities
Prob class 10.6710*** (0.03)0.6708*** (0.02)
Prob class 20.3290*** (0.03)0.3292*** (0.02)

***,**,* Indicates significance at the p < 1%, p < 5% and p < 10% level respectively.

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