Table 2. Open in new tab Respondents...

	% of Respondents
Have you ever eaten dry-aged beef?
Yes	31	32
No	27	28
I do not know	42	40
What is your overall perception of dry-aged meat?
Definitely positive	11	13
Mostly positive	31	28
Indifferent	52	53
Mostly negative	3	4
Definitely negative	3	2
Before today, how familiar were you with aging of meat as a mechanism to improve the eating experience? before preparing?
Not knowledgably at all	33	34
Slightly knowledgeable	33	30
Moderately knowledgeable	24	24
Very knowledgeable	7	7
Extremely knowledgably	3	5
When you purchase beef, do you intentionally let it age (letting it remain under refrigeration, but not frozen, for a number of days before preparing)?
No, and I am not interested in such a practice	35	35
No, but I would consider it	28	27
Yes, sometimes	25	27
Yes, always	6	7
I do not purchase or consume beef steaks	5	5
Would you be willing to pay a premium for aged beef?
Yes, for dry-aged	18	19
Yes, for wet-aged	9	8
Yes, for dry-aged and wet-aged	17	20
No	56	53

	% of Respondents
Have you ever eaten dry-aged beef?
Yes	31	32
No	27	28
I do not know	42	40
What is your overall perception of dry-aged meat?
Definitely positive	11	13
Mostly positive	31	28
Indifferent	52	53
Mostly negative	3	4
Definitely negative	3	2
Before today, how familiar were you with aging of meat as a mechanism to improve the eating experience? before preparing?
Not knowledgably at all	33	34
Slightly knowledgeable	33	30
Moderately knowledgeable	24	24
Very knowledgeable	7	7
Extremely knowledgably	3	5
When you purchase beef, do you intentionally let it age (letting it remain under refrigeration, but not frozen, for a number of days before preparing)?
No, and I am not interested in such a practice	35	35
No, but I would consider it	28	27
Yes, sometimes	25	27
Yes, always	6	7
I do not purchase or consume beef steaks	5	5
Would you be willing to pay a premium for aged beef?
Yes, for dry-aged	18	19
Yes, for wet-aged	9	8
Yes, for dry-aged and wet-aged	17	20
No	56	53

Table 2.

Respondents self-reported experience with, perception of and preferences for beef aging.

	% of Respondents
Question	High information (n = 639)	Low information (n = 636)
Have you ever eaten dry-aged beef?
Yes	31	32
No	27	28
I do not know	42	40
What is your overall perception of dry-aged meat?
Definitely positive	11	13
Mostly positive	31	28
Indifferent	52	53
Mostly negative	3	4
Definitely negative	3	2
Before today, how familiar were you with aging of meat as a mechanism to improve the eating experience? before preparing?
Not knowledgably at all	33	34
Slightly knowledgeable	33	30
Moderately knowledgeable	24	24
Very knowledgeable	7	7
Extremely knowledgably	3	5
When you purchase beef, do you intentionally let it age (letting it remain under refrigeration, but not frozen, for a number of days before preparing)?
No, and I am not interested in such a practice	35	35
No, but I would consider it	28	27
Yes, sometimes	25	27
Yes, always	6	7
I do not purchase or consume beef steaks	5	5
Would you be willing to pay a premium for aged beef?
Yes, for dry-aged	18	19
Yes, for wet-aged	9	8
Yes, for dry-aged and wet-aged	17	20
No	56	53

	% of Respondents
Question	High information (n = 639)	Low information (n = 636)
Have you ever eaten dry-aged beef?
Yes	31	32
No	27	28
I do not know	42	40
What is your overall perception of dry-aged meat?
Definitely positive	11	13
Mostly positive	31	28
Indifferent	52	53
Mostly negative	3	4
Definitely negative	3	2
Before today, how familiar were you with aging of meat as a mechanism to improve the eating experience? before preparing?
Not knowledgably at all	33	34
Slightly knowledgeable	33	30
Moderately knowledgeable	24	24
Very knowledgeable	7	7
Extremely knowledgably	3	5
When you purchase beef, do you intentionally let it age (letting it remain under refrigeration, but not frozen, for a number of days before preparing)?
No, and I am not interested in such a practice	35	35
No, but I would consider it	28	27
Yes, sometimes	25	27
Yes, always	6	7
I do not purchase or consume beef steaks	5	5
Would you be willing to pay a premium for aged beef?
Yes, for dry-aged	18	19
Yes, for wet-aged	9	8
Yes, for dry-aged and wet-aged	17	20
No	56	53