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Subject: Marketing
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Front Matter

Acknowledgements Get access

in Marketing: A Very Short Introduction
Published: 25 February 2021
Chapter

Consumer and buyer behaviour and the value proposition Get access

Kenneth Le Meunier-FitzHugh
in Marketing: A Very Short Introduction
Published: 25 February 2021
Chapter

Promotions (marketing communications) and social media Get access

Kenneth Le Meunier-FitzHugh
in Marketing: A Very Short Introduction
Published: 25 February 2021
Chapter

Price and place (managing channels) Get access

Kenneth Le Meunier-FitzHugh
in Marketing: A Very Short Introduction
Published: 25 February 2021
Chapter

Advertisers: the Paymasters Get access

Winston Fletcher
in Advertising: A Very Short Introduction
Published: 24 June 2010
Chapter

The Media Agencies: Spending the Clients' Money Get access

Winston Fletcher
in Advertising: A Very Short Introduction
Published: 24 June 2010
Chapter

The Good, The Bad, and The Ugly Get access

Winston Fletcher
in Advertising: A Very Short Introduction
Published: 24 June 2010
Chapter

The branding business Get access

Robert Jones
in Branding: A Very Short Introduction
Published: 22 June 2017
Chapter

Branding projects Get access

Robert Jones
in Branding: A Very Short Introduction
Published: 22 June 2017
Chapter

A future for branding? Get access

Robert Jones
in Branding: A Very Short Introduction
Published: 22 June 2017
End Matter

Further reading Get access

in Branding: A Very Short Introduction
Published: 22 June 2017
Book
Advertising: A Very Short Introduction

Advertising: A Very Short Introduction Get access

Winston Fletcher
Published online: 24 September 2013
Published in print: 24 June 2010
Chapter

Product, new product development, and service marketing Get access

Kenneth Le Meunier-FitzHugh
in Marketing: A Very Short Introduction
Published: 25 February 2021
End Matter

References Get access

in Marketing: A Very Short Introduction
Published: 25 February 2021
End Matter

Further reading Get access

in Marketing: A Very Short Introduction
Published: 25 February 2021
Front Matter

Preface Get access

in Advertising: A Very Short Introduction
Published: 24 June 2010
Chapter

The Media: Blowing the Advertisers' Trumpets Get access

Winston Fletcher
in Advertising: A Very Short Introduction
Published: 24 June 2010
Chapter

The Creative Agencies: Creating New Campaigns Get access

Winston Fletcher
in Advertising: A Very Short Introduction
Published: 24 June 2010
Chapter

Research, Research, Research Get access

Winston Fletcher
in Advertising: A Very Short Introduction
Published: 24 June 2010
Chapter

Introduction Get access

Robert Jones
in Branding: A Very Short Introduction
Published: 22 June 2017