... outlines the basic presumption of profit maximization that underlies the neoclassical business model before testing its legitimacy in light of the justice-based perspective. It also assesses the relationship between business and human rights and emphasizes the importance of human development in this regard...

...This chapter presents the theory behind the novel value functional method. This includes the importance of the definition of the firm introduced in this book, which includes separation, replicable business practices, and an objective of the firm that is not restricted to profit maximization...

... theory Kahneman Daniel loss aversion Microeconomics Bowles Morgenstern Oskar prospect theory psychology reference dependence Thaler Richard von Neumann John future reserves neoclassical economics marginalist school Alfred Marshall Leon Walras Carl Menger William Jevons profit maximization...