Gourmets in the Land of Famine: The Culture and Politics of Rice in Modern Canton
Contents
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Rice in Competition Rice in Competition
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The Southern Rice Trade Route The Southern Rice Trade Route
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Rice Experts and Rice Expertise Rice Experts and Rice Expertise
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The Northern Rice Trade Route The Northern Rice Trade Route
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Canton's Comparative Advantage Canton's Comparative Advantage
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The Discriminating Canton Consumers The Discriminating Canton Consumers
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Canton's South China Sea Rice Trade Canton's South China Sea Rice Trade
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Rice Trading Magnates Rice Trading Magnates
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Local Practices and Transnational Trade Local Practices and Transnational Trade
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Canton, the City of Gourmets Canton, the City of Gourmets
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The Importance of Consumer Preferences The Importance of Consumer Preferences
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Rice Quality and the Canton Consumer Rice Quality and the Canton Consumer
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Canton and Food Variety Canton and Food Variety
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The Rise of Brand Power and “Silk Sprout Rice” The Rise of Brand Power and “Silk Sprout Rice”
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Silk Sprout's Overseas Popularity Silk Sprout's Overseas Popularity
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2 The Organization of Rice Supplies in Canton: The Formation of the Cantonese Provisioning Networks for Consumer Satisfaction
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Published:05 January 2011
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Abstract
This chapter reviews the formation of the famous Cantonese food culture and the emergence of preferences for certain varieties of rice, mainly Southeast Asian varieties. Cantonese consumer demands resulted in the blossoming of a worldwide rice trade. It is also noted that Canton depended on trade with Hong Kong for its rice supply and Hong Kong also depended on the sustainable market in Canton. Hong Kong had more effect on Canton's rice supply than Shanghai had. Traditional Chinese banks also complemented the success of business enterprise in the rice trade. Human and cultural factors also had a profound effect on the flourishing of the foreign-rice trade. Moreover, it is shown that in the 12920s Silk Sprout rice surpassed all else in Canton's rice-consuming culture. Although the Cantonese provisioning networks met consumer demands, this does not mean that Canton was completely immune to chronic rice shortages.
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