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Keywords: media attributes
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Journal Article

Intermediality and the Diffusion of Innovations Get access

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Ronald E. Rice
Human Communication Research, Volume 43, Issue 4, 1 October 2017, Pages 531–544, https://doi.org/10.1111/hcre.12119
Published: 01 October 2017
... major components of the diffusion perspective: sources, rate and categories of adoption, attributes, communication networks, and consequences. Communication Networks Diffusion of Innovations Innovation Consequences Intermediality Media Attributes New Media Concerns about, explanations...
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Theoretical Perspectives in the Study of Communication and the Internet Get access

Ronald E. Rice and Ryan Fuller
in The Oxford Handbook of Internet Studies
Published: 12 March 2013
... researchers, such as around social media. The chapters published in the first half of the period (2000–04) are compared to those in the second period of the sample (2005–09). It is observed that the media attributes, the public sphere, and community have been the most popular theory themes. There are also...