.... social networking sites tie strength attitude-behavior consistency Hypothesis 1: University alumni who are active members of alumni groups on Facebook will experience a greater frequency of communication with other alumni than alumni who are not active members of alumni groups on Facebook...

... and 6. The latter arguably encompasses both higher-level propositional reasoning and biased information processing. Allport G Attitude behavior consistency Attitudes Information error technique Lost letter technique Associations Wicker A W Attitude strength research Planned behavior theory...