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Daniel Bradley, Jan Hanousek, Russell Jame, Zicheng Xiao, Place Your Bets? The Value of Investment Research on Reddit’s Wallstreetbets, The Review of Financial Studies, Volume 37, Issue 5, May 2024, Pages 1409–1459, https://doi.org/10.1093/rfs/hhad098
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Abstract
We examine the value of due diligence recommendations on Reddit’s Wallstreetbets (WSB) platform. Before the Gamestop (GME) short squeeze, recommendations are significant predictors of returns and cash-flow news. This predictability is eliminated post-GME. Post-GME, the fraction of reports emphasizing price-pressure or attention-grabbing stocks dramatically increases, and the decline in informativeness is concentrated in these reports. Similarly, retail trade informativeness is particularly strong following DD reports in the pre-GME period, but not post-GME. Our findings are consistent with the view that the Gamestop event altered the culture of WSB, leading to a deterioration in investment quality that adversely affected smaller investors.