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JEL: M3 - Marketing and Advertising
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Journal Article
Simon Anderson, Alicia Baik and Nathan Larson
The Review of Economic Studies, Volume 90, Issue 5, October 2023, Pages 2085–2115, https://doi.org/10.1093/restud/rdac073
Published: 28 October 2022
Journal Article
Oleksiy Kryvtsov and Nicolas Vincent
The Review of Economic Studies, Volume 88, Issue 1, January 2021, Pages 334–377, https://doi.org/10.1093/restud/rdaa050
Published: 04 September 2020
Journal Article
Pierre Dubois and others
The Review of Economic Studies, Volume 85, Issue 1, January 2018, Pages 396–436, https://doi.org/10.1093/restud/rdx025
Published: 06 April 2017
Journal Article
Andrew Rhodes
The Review of Economic Studies, Volume 82, Issue 1, January 2015, Pages 360–390, https://doi.org/10.1093/restud/rdu032
Published: 18 September 2014