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JEL: L66 - Food; Beverages; Cosmetics; Tobacco; Wine and Spirits
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Journal Article
Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium
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Bart J. Bronnenberg and others
The Quarterly Journal of Economics, Volume 130, Issue 4, November 2015, Pages 1669–1726, https://doi.org/10.1093/qje/qjv024
Published: 15 July 2015
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